Dr Ioni Lewis

Principal Research Fellow, CARRS-Q

Dr Ioni Lewis - Ioni has 15 years’ experience in road safety and traffic psychology research. She is based at the Queensland University of Technology’s (QUT) Centre for Accident Research and Road Safety - Queensland (CARRS-Q) where she is currently a Senior Research Fellow. Ioni’s expertise is in the development and evaluation of road safety advertising messages, drawing upon social psychological perspectives. She has led the development of an innovative conceptual framework, The Step approach to Message Design and Testing (SatMDT) which she has applied in relation to the development and evaluation of road safety campaigns addressing high risk behaviours. Ioni has an extensive publication record comprising peer-reviewed journals, peer-reviewed full papers and abstracts for conferences, as well as reports for Government and Industry. Ioni has received invitations to present at international and national forums. In 2015, she was invited to the USA to consult on the development and evaluation of a large-scale National Driver Safety Education Campaign funded by the National Safety Council. In 2014, she was invited to present on health communications for injury prevention at the Center for Disease Control (CDC) in Atlanta, Georgia. Ioni was the developer and Chair of the Organising Committee for the inaugural Australasian Symposium of Health Communication, Advertising and Marketing (Health CAM) in 2014. The Symposium, the only one of its kind to be dedicated to Health Communications in Australasia, featured international and national experts as guest speakers. Ioni was also Chair of the Scientific Committee of the 2015 Australasian Road Safety Conference (ARSC).

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