Program

The Healthcare and Social Media Summit was held 15-16 November 2016 at Sofitel Melbourne on Collins and hosted a wide range of topics and speakers. We thank our speakers and sponsors for their involvement. 

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7:30 AM to 4:30 PM

Social Media Residency

Social Media Residency is an intense one-day workshop designed to teach you how to write a social media strategy that will link to your organisation’s business goals. The Residency is an optional workshop open to delegates of the Healthcare and Social Media Summit, and can be selected when registering for the Summit. 

Breakfast is included for delegates who have registered for the Social Media Residency at 7.30am sharp. 

Facilitators include:

Lee Aase, Director, Mayo Clinic Social Media Network
Twitter: @LeeAase

Dr Farris Timimi, Medical Director, Mayo Clinic Social Media Network
Twitter: @FarrisTimimi 

Lisa Ramshaw, CEO, Navigate Communications
Twitter: @Lisa_Ramshaw

Limited spots available!

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Victoria Suites, Sofitel Melbourne on Collins

Read more: Lee Aase Lisa Ramshaw Dr Farris Timimi
7:30 AM to 5:00 PM

Registration open

The registration desk will be open for delegates to collect their name badges.

8:30 AM to 9:00 AM

Arrival tea and coffee

9:00 AM to 9:05 AM

Summit Opening

Julie McCrossin, Summit Master of Ceremonies
Twitter: @JulieMcCrossin

Read more: Julie McCrossin
9:05 AM to 9:30 AM

Plenary Session 1: Summit Welcome

Lee Aase, Director, Mayo Clinic Social Media Network
Twitter: @LeeAase

Dr Farris Timimi, Medical Director, Mayo Clinic Social Media Network
Twitter: @FarrisTimimi 

Read more: Lee Aase Dr Farris Timimi
9:30 AM to 10:30 AM

Plenary Session 2: Opening Keynote - Thinking big with digital and social

Andrew Grill, Global Managing Partner, IBM Social Consulting
Twitter: @AndrewGrill

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Internationally renowned digital thought leader (and expat Aussie) Andrew Grill will look at the opportunity for healthcare in social and digital beyond the current thinking.

Drawing upon Andrew’s extensive international experience working with organisations of all sizes, he will inspire the Summit audience to think beyond the current use cases for social, and challenge the audience’s thinking about what social and digital can deliver practitioners and patients to provide a better healthcare experience.

Read more: Andrew Grill
10:30 AM to 10:40 AM

Group photo

10:40 AM to 11:00 AM

Morning tea

11:00 AM to 12:00 PM

Plenary Session 3: Keynote Address - Patient-centric social media: Connected insights

Amir Lewkowicz, Co-founder, Inspire
Twitter: @TeamInspire

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Inspire members have written more than one billion words in the online community comprised of more than two hundred condition specific support groups. How members organise in support groups, and what they share, are critical to understanding the empowered digital patient. Amir will discuss the insights from over a decade leading Inspire to become the largest patient-centric social media network, compare content quality across social channels, and show examples of how the power of connected patients sharing insights with one another can help accelerate medical progress and improve healthcare around the world.

In a brief case study, Amir will share how women affected by the rare and deadly heart disorder SCAD (spontaneous coronary artery dissection) self-organised in Inspire’s WomenHeart Support Community and began sharing clinical information that led to the Mayo Clinic launching research in 2011. That research continues today.

Read more: Amir Lewkowicz
12:00 PM to 1:00 PM

Plenary Session 4: Reputation management online

Dr Farris Timimi, Medical Director, Mayo Clinic Social Media Network
Twitter: @FarrisTimimi 

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Dr David Grayson FRACS, Clinical Director, Otolaryngology Head & Neck Surgery, Waitemata DHB 
Twitter: @sasanof

Michael Greco, CEO, Patient Opinion Australia
Twitter: @CEO_POAustralia

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Anita Rivera, National Director Communications, Australian Health Practitioner Regulation Agency (AHPRA)
Twitter: @AHPRA

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***

Social media platforms provide the benefit of networking with colleagues not just in the same city or state, but around the world. But how do you manage your reputation online in this era of an all-knowing Google? What about the reputation of your healthcare organisation or facility? How do you monitor the reputation of your brand on the internet? And how can you use feedback to help your facility grow? Can social media help you manage a reputation? Answers to these and other questions will be provided by our expert panel.

Read more: David Grayson FRACS Michael Greco Anita Rivera Dr Farris Timimi
1:00 PM to 1:45 PM

Lunch

1:45 PM to 2:45 PM

Plenary Session 5: Empowering healthcare consumers through storytelling

Simon Pase, (Acting) Department Head, The Royal Children's Hospital Creative Studio
Twitter: @SimonPase

Dr Joseph Sgroi, Obstetrician, Gynaecologist, infertility and IVF Specialist
Twitter: @DrJosephSgroi

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Liz Callaghan, CEO, Palliative Care Australia
Twitter: @PCACEO

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Storytelling and social media go hand in hand. In order to connect and empower patients, the three presenters in this session all use storytelling. Simon Pase will explain how the Royal Children's Hospital Creative Studio develops apps and videos to make hospital less scary for kids. Liz Callaghan from Palliative Care Australia will show how two dinosaurs can make a world of difference to those facing death. And Dr Joseph Sgroi will tell delegates the story of how using storytelling on a blog, Facebook and Twitter can help his patients connect with him.

Proudly sponsored by

Read more: Liz Callaghan Simon Pase Dr Joseph Sgroi NTT DATA Services
2:45 PM to 3:45 PM

Plenary Session 6: Ethics and values

Sophie Scott, Medical Reporter, ABC TV
Twitter: @sophiescott2

Dr Nick van Terheyden, Chief Medical Officer, NTT DATA Services Healthcare & Life Sciences
Twitter: @drnic1

Dr Ashleigh Witt
Twitter: @dr_ashwitt

When you are a healthcare professional, is there such a thing as a personal social media account or are all accounts public? What happens when your personal and professional values collide on social media? Should clinicians have to abide by higher standards on social media? Higher standards than whom? What about emotions? Should healthcare professionals be able to express emotions on their social media accounts? This frank conversation will explore these ethical dilemmas and more.

Read more: Sophie Scott Dr Nick van Terheyden Dr Ash Witt
3:45 PM to 4:00 PM

Afternoon tea

4:00 PM to 5:00 PM

Plenary Session 7: The future belongs to those who believe

Marcus Barber, Strategic Futurist
Twitter: @rightfuture

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Lucio Ribeiro, Partner and Head of Strategy, Delivery at Online Circle Digital
Twitter: @lucio_ribeiro

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Kristina Garla, Communications and Marketing Manager, Ivanhoe Grammar School
Twitter: @kristweetina

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What does our future look like? What will be the digital disruptions and innovations? What will this mean for health? Futurist Marcus Barber will kick off this session looking at the broader environment and where digital is taking us in general. Sharing some confronting and exciting upcoming changes he will give insight into the world our future health system will exist in. Lucio Ribeiro, commentator and co-founder of Online Circle, will then take everyone on a journey of what social media will look like in the land of tomorrow - if it will exist and how this will impact the usually slow-moving health industry.  Bringing things closer to the here and now, Kristina Garla, formerly Marketing and Digital Strategy Manager at Epworth HealthCare, will look at the digital possibilities just around the corner for those of us in healthcare, and share some exciting, creative and ‘futuristic' things already out there disrupting and changing the way we think and do things. Open yourself up to the possibility of the future!

Read more: Marcus Barber Kristina Garla Lucio Ribeiro
5:00 PM to 6:30 PM

Social Media in Healthcare Short Film Festival

Level 1, Ballroom, Sofitel Melbourne on Collins

Fed up with boring long-winded PowerPoint presentations? Join us for drinks, nibbles and networking at the 2016 Social Media in Healthcare Short Film Festival. 

We will showcase novel and innovative applications of social media in healthcare organisations and invite professionals to share their creative work with the wider community. 

7:30 AM to 4:00 PM

Registration open

The registration desk will be open for delegates to collect their name badges.

8:30 AM to 9:00 AM

Arrival tea and coffee

9:00 AM to 9:45 AM

Plenary Session 8: Keynote Address - Online community management that works

Colleen Young, Community Director, Mayo Clinic Connect
Twitter: @colleen_young

VIEW PRESENTATION

***

Health care professionals, patients, caregivers, and family supporters increasingly join online health communities to exchange knowledge and experience, and to find support. But growing a successful, sustainable community takes more than technology alone. You need an enabler. You need strategic community management that works.  

Colleen lays out best practices for starting and growing an online health community, and how to plan for success. Sharing stories from Mayo Clinic Connect and #hcsmca, she talks about the psychology of motivation, how to encourage discussions that build relationships, and create community wisdom. Learn about the benefits of slow growth, high activity and proven techniques that ensure the sustained success of an online patient community or community of practice in health care.

Read more: Colleen Young
9:45 AM to 10:45 AM

Plenary Session 9: Healthcare Education - Social making it easy and relevant

Dr Cian McDermott, Social Media Editor, International Journal of Emergency Medicine
Twitter: @cianmcdermott

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Lee Aase, Director, Mayo Clinic Social Media Network
Twitter: @LeeAase

Lisa Ramshaw, CEO, Navigate Communications
Twitter: @Lisa_Ramshaw

VIEW PRESENTATION

***

In many respects, the healthcare sector in Australia is behind many other countries when it comes to using digital and social media tools. Dr Cian McDermott is passionate about using these tools for education for clinicians. Lee Aase will provide examples of how Mayo Clinic uses these tools to educate their staff globally and Lisa Ramshaw will talk about the importance of everyone being an educator - for the good of all healthcare.

Read more: Lee Aase Dr Cian McDermott Lisa Ramshaw
10:45 AM to 11:05 AM

Morning tea

11:05 AM to 12:15 PM

Plenary Session 10: Innovation Showcase

An eye on emergency: eye emergency APP for clinicians in Australia and beyond
Sarah-Jane Waller, Opthalmology Network Manager, Agency for Clinical Innovation
Twitter: @Eyes_Surg_ACI

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Changing 'look and feel' using SoMe: a case study
Ms Debra Cerasa, CEO, Otway Health
Twitter: @OtwayHealth @debracerasa

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Gain a 360 degree view of patients
Janice Jacobs, Global Solution Owner – Patient Engagement | Healthcare & Life Sciences, NTT DATA Services
Twitter: @janicejacobs44

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Using social media to talk about death - dying to talk
Grace Keyworth, Communications Manager, Palliative Care Australia
Twitter: @Pall_Care_Aus

Mother, baby and Facebook makes three: Does social media provide social support for new mothers?
Catherine Archer, Lecturer, Murdoch University
Twitter: @1cathyj

Engaging the diabetes healthcare professional in the online peer support space for people living with diabetes #OzDOC
Kim Henshaw, Co-founder and Operator, Oz Diabetes Online Community
Twitter: @HenshawKim

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Healthy men healthy minds photo competition
Colin Wood, Senior Marketing Manager, St John of God Health Care
Twitter: @sjog_healthcare

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Serious games and social media improving the quality of life of all people living with dementia
Christine Bolt, Corporate Communications Advisor, Alzheimer's Australia Vic
Twitter: @cvbee @AlzheimersVic

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***

Innovation is the lifeblood of healthcare. The presenters we will hear from in this session are all using social and digital tools in their organisations to improve healthcare in some way. Some of those presenting at the Summit attended the first Healthcare and Social Media Summit held last year in Brisbane and were inspired to go home and make changes in their organisation. The program committee called for submissions and they hope that those showcased in this session will inspire you as others were inspired last year.

12:15 PM to 1:15 PM

Lunch

1:15 PM to 2:15 PM

Concurrent Session 1A: From 'Oh no!' to 'Go' - social media and clinical trials

Michelle Gallaher, Co-Founder and Director, The Social Science
Twitter: @StartupShelley

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Social media is increasingly playing a critical role when it comes to clinical research, trial planning, execution, and optimisation. The last six months has seen an extraordinary acceleration in the number of mentions of #clinicaltrial on social media with patients searching for trials, sharing experiences and engaging with clinical researchers. The empowered digital patient is turning to social media to access healthcare information, and clinical trials may be the greatest beneficiary of this behaviour - if we can grasp the opportunity and master social engagement in this highly regulated space. Even though social media and clinical trials may not appear to be compatible because of participant limitations and regulations, social media can be a most valuable tool for clinical researchers and marketers before, during, and after a trial.  It can also be their greatest nightmare.

Read more: Michelle Gallaher
1:15 PM to 2:15 PM

Concurrent Session 1B: Treating each other with respect

Greg Meyer, Manager, Communication & Advocacy Department, Royal Australasian College of Surgeons (RACS)
Twitter: @RACSurgeons

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Nicole Newton, Royal Australasian College of Surgeons (RACS)
Twitter: @RACSurgeons

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Allie Wilson, Author of What I Wish I Knew About Nursing, Creator/Manager of Facebook Community What I Wish I Knew About Nursing
Twitter: @AllieWilsonRN

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Dean Hewson, Digital Communications Coordinator, Consumers Health Forum of Australia 
Twitter: @deanhewson

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Creating conversations and developing relationships are key to social and digital media. In a world of 24/7 communications, sometimes it is easy to forget that there is a person behind every social media account and bad behaviour can often be magnified using social and digital tools. In this session, three different ways of tackling difficult discussions on social media will be examined. Firstly, the Royal College of Surgeons will outline how social media was integral in the roll out of their Operating with Respect program to create cultural change in the surgical community. Allie Wilson will talk about some of the potential uses and pitfalls that social media provide for nurses and Dean Hewson from Consumers Health Forum will highlight their Patient Experience Wheel and their Real People, Real Data toolkit.

Read more: Dean Hewson Greg Meyer Nicole Newton Allie Wilson
2:15 PM to 2:45 PM

Afternoon tea

2:45 PM to 3:45 PM

Plenary Session 11: Debate - Healthcare professionals are smart people. They don't need guidelines for social media use!

Dr Eric Levi, Otolaryngologist Ear, Nose and Throat Surgeon
Twitter: @DrEricLevi

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Hugh Stephens, Director, Dialogue Consulting 
Twitter: @hughstephens

Dr Nick van Terheyden, Chief Medical Officer, NTT DATA Services Healthcare & Life Sciences
Twitter: @drnic1

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Dr Henry Woo, Professor of Surgery, Sydney Medical School
Twitter: @DrHWoo

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Debra Cerasa, CEO, Otway Health
Twitter: @debracerasa

Dr Farris Timimi, Medical Director, Mayo Clinic Social Media Network
Twitter: @FarrisTimimi

Proudly sponsored by

Read more: Debra Cerasa Dr Eric Levi Dr Nick van Terheyden Hugh Stephens Dr Farris Timimi Dr Henry Woo NTT DATA Services
3:45 PM to 4:00 PM

Summit Closing Remarks

Lee Aase, Director, Mayo Clinic Social Media Network
Twitter: @LeeAase

Read more: Lee Aase