Matt Jones

Matt Jones is one of Australia’s leading strategists and storytellers when it comes to the intersections of brand, business, leadership, experience, culture, technology, human behaviour and storytelling.

Matt has an eclectic background, combining economics, politics, brand experience and gin.

As one of three co-founders, and the brand brains behind Four Pillars, Matt Jones connects the dots between brand and purpose theory and gritty business and delivery reality..

He works in, speaks about, and connects the dots, between all of the above areas and is a former panelist on The Gruen Transfer.

In December 2013, he was one of three founders to launch Four Pillars Gin which quickly went on to be the number one selling craft spirit in Australia. Four Pillars Gin is an overnight small business success story five years in the making.    

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