Mayo Clinic would like to thank all speakers for participating in the Summit.


  • Julie McCrossin

    Julie McCrossin

    Julie McCrossin gets people talking and she is renowned for her warmth, humour, intelligence and commitment to social justice.

    After 20 years as a broadcaster with ABC Radio National, ABC TV and Network Ten, she is now a freelance journalist and facilitator. She presented the radio show Life Matters on ABC Radio National for 5 years, covering countless health, welfare and educational topics with a frequent rural focus. Julie was also a team leader on the media quiz show “Good News Week” for 5 years on Network Ten and ABC TV.

    Currently Julie writes for the NSW Law Society Journal and facilitates conferences and seminars nationally. Julie offers a range of interactive formats that stimulate audience discussion while keeping people on topic and on time. Julie is especially known for her capacity to guide forums on sensitive topics, such as suicide prevention, mental health, child protection and family law.

    Julie has qualifications in the arts, education and law. She is a Patron of Targeting CancerCoastrekWagga Women’s Health Centre and FRANS Inc (Making Things Happen for People with Disabilities), and is an Ambassador for the Fred Hollows FoundationRed Cross Australia and Adult Learning Australia

    Follow on: Twitter: @JulieMcCrossin



  • Andrew Grill

    Andrew Grill
    Global Managing Partner, IBM Social Consulting

    Based in London, Andrew is an internationally renowned thought leader in the fields of social business, digital transformation and social media networks. Currently, Andrew is Global Managing Partner, with IBM Social Consulting.

    In this global role, Andrew and his team is responsible for developing and delivering a truly consultative approach across the whole of IBM, bringing together the best of IBM’s Smarter Workforce and Social offerings, with world-class consulting services.

    Recent wins Andrew has been responsible for include a social and digital branding strategy for one of the world’s largest fashion companies with a multi-year engagement.

    Previously, Andrew was CEO of leading social influence platform Kred, and presents at international conferences on a regular basis, while maintaining a well-read blog at LondonCalling.co about digital transformation and social business trends.

    A LinkedIn early adopter since February 2004, Andrew is a dual British-Australian Citizen, and has been active in the UK, US and European markets since 2005.

    Andrew’s extensive commercial experience comes as a result of running Australia’s largest commercial property website, PropertyLook, as well as holding senior marketing and business development roles with Australian telecommunications companies Telstra and Optus.

    He was also responsible for launching Australian location technology company Seeker Wireless onto the world stage, moving from Sydney to London in 2006 to set up their European presence.

    More recently he was head of international client strategy for WPP owned Visible Technologies.

    He firmly believes that in order to “get digital you need to be digital”.

    First online in 1983 via bulletin boards and email, Andrew set up his first website in 1994, and has been blogging since 2000 (before it was even called blogging).

    Part strategy, part business, part technology, Andrew is 100% digital.

    Follow on: Twitter: @AndrewGrill



  • Colleen Young

    Colleen Young
    Community Director, Mayo Clinic Connect

    Colleen Young, Community Director, Mayo Clinic Connect, is internationally recognized for her expertise in building online health communities that thrive. In 2012, Colleen was awarded the Journal of Medical Internet Research Award at the Medicine 2.0 Congress at Harvard University for her leadership in developing best practices for building online communities. She frequently speaks and writes about the impact of social web in health and health care, including presenting at Stanford Medicine X 2014 and 2015, and at Mayo Clinic Social Media Summit 2015 and 2016.

    Follow on: Twitter: @colleen_young

  • Amir Lewkowicz

    Amir Lewkowicz
    Co-founder, Inspire

    Amir Lewkowicz co-founded Inspire, a global online support community of over 10 million online users per year and over 900,000 registered patients and caregivers, with a majority of members belonging to communities focused on cancer, chronic conditions or rare diseases. Amir initiated and grew Inspire's business development activities where he established and led Inspire's efforts in collaborating with pharmaceutical and medical device customers such as Novartis, Merck, Genentech, Pfizer, and BMS. He also led efforts to create partnerships with over 100 patient advocacy organisations, including leading organisations such as the National Psoriasis Foundation, American Lung Association, Ovarian Cancer Research Fund Alliance and the Arthritis Foundation. 

    Before co-founding Inspire, Amir was a Director of Channel Management at Sphera, a leading provider of web hosting automation software, and a Senior Account Manager at Triangle Technologies, a company that specialises in creating strategic alliances with Japanese companies. Amir received his BA from The George Washington University and his MBA from Babson College.

    Follow on: Twitter: @TeamInspire


  • Lee Aase

    Lee Aase
    Director, Mayo Clinic Social Media Network

    Lee Aase is director of the Mayo Clinic Center for Social Media, which builds on Mayo Clinic's leadership among health care providers in adopting social media tools. Mayo Clinic is a pioneer in hospital blogging and has the most popular medical provider channel on YouTube as well as active, popular outposts on Twitter and Facebook.

    By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.  In 2013, he was inducted into the Healthcare Internet Hall of Fame, and in 2014 he was appointed to a two-year term on the World Economic Forum’s Global Agenda Council on Social Media. He also was named to the list of “20 People Who Make Healthcare Better” by HealthLeaders Media.

    Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. 

    Follow on: Twitter: @LeeAase

  • Marcus Barber

    Marcus Barber
    Strategic Futurist

    As a Strategic Futurist, Marcus Barber works with senior management teams to help them identify areas of emerging risk and opportunities within their sectors. His track record at identifying change in areas such as food, water, security, education and technology has seen his skills used by national and international clients such as Department of Defence, Deakin University, Australian General Practise Network, Singapore Government, the FBI, General Motors and Fosters among many others. He is a thought-provoking speaker, pushing audiences to consider emerging issues before they become current problems.  

    Follow on: Twitter: @rightfuture

  • Liz Callaghan

    Liz Callaghan
    Chief Executive Officer, Palliative Care Australia

    Liz Callaghan is currently the CEO of Palliative Care Australia, the national peak body for palliative care in Australia. Liz has significant policy, leadership and management experience in the Not for Profit and Government sectors. Prior to Palliative Care Australia Liz held the positions of Director, Strategic Policy for Catholic Health Australia as well as roles with South Australian and Victorian Departments of Health, Metropolitan Domiciliary Care, the Australian Council on Healthcare Standards and the Department of Management at RMIT University Melbourne.

    Liz has qualifications in Nursing, holds a Bachelor of Social Work, a Graduate Diploma in Human Services Research, Monitoring and Evaluation and a Master's Degree in Public Policy and Management.

    She has edited and contributed to two books: Determining the Future: A Fair Go and Health for All and Exploring the Connections: Catholic Social Teaching and the Social Determinants of Health.

    Follow on: Twitter: @PCACEO


  • Debra Cerasa

    Debra Cerasa
    CEO, Otway Health

    Debra Cerasa is an experienced and qualified senior executive, with a diverse resume of experience. Having held various executive leadership positions including CEO Multiple Sclerosis Australia, CEO Royal College of Nursing, Australia and previously with International SOS in Indonesia as Country Clinic Manager, she currently is CEO Otway Health, Victoria.

    Following her general nurse training at Deniliquin NSW, Debra has since gained a variety of clinical experience as well as certificates in intensive care and midwifery. She has worked in education roles in a number of Melbourne hospitals; has also worked extensively in midwifery in a variety of settings, including her own private practice; and has worked in pre-hospital emergency sector managing and teaching paramedic programs for the Victorian Ambulance Service. Debra spent a number of years in education and training before progressing into management and leadership roles. Debra’s belief that health care is a right for all and not a privilege, is what motivates her in whatever role she undertakes.

    More recently she has become an active participant in the use of Social Media and believes the benefits of appropriate use of Social Media to assist our communities in health, illness prevention and well-being are enormous.

    Debra is also regarded by many as an innovative change agent who believes that progress in health and well-being can be inspired by the everyday stories of real people.

    Follow on: Twitter: @debracerasa


  • Michelle Gallaher

    Michelle Gallaher
    Co-Founder and Director, The Social Science

    A master networker in lifesciences, business, government and the media, Michelle Gallaher is a living rolodex of names, faces and technologies in Australia.  She is focused on helping public and private innovation-centric organisations understand how to influence to achieve outcomes using social and mainstream media, marketing and brand strategies coupled with relationship strategies targeted at government, investors, advocates, collaborators and users. 

    Previously the CEO of the largest geographic cluster of biotech and medtech in Australia, she is the co-Founder of a new social media consultancy exclusively for the science and technology sector, called The Social Science and co-founder and director of Women in Science Australia, an advocacy organisation supporting women in STEMM with more than 10,000 members. 

    For over 20 years Michelle has worked in numerous influencing and development roles in biotech, research organistions and the healthcare sector. She has held and continues to hold leadership roles in the Victorian science and medical research industry in universities and companies as a non executive director, on various government advisory committees on lifesciences and health and is a recognised champion of gender equity and diversity and the advancement of clinical trials in Australia. Renowned for loving a microphone and a soapbox, Michelle is an accomplished speaker, appearing at TEDx Melbourne and regularly on webinars, podcasts and the conference circuit.

    You will most likely find Michelle on Twitter as @startupshelley blogging about biotech and gender equity in STEM, and on Instagram sharing pictures of her dog, Pip. She rarely responds to voicemail messages (old technology) but will reply in minutes to a clever tweet.

    Follow on: Twitter: @startupshelley

  • Kristina Garla

    Kristina Garla
    Communications and Marketing Manager, Ivanhoe Grammar School

    Kristina has worked in the field of communications and marketing for 25 years. Passionate about human rights, health, wellbeing and young people, Kristina has chosen to work for influential organisations making a difference in this space - including BreastScreen Victoria and The Alannah and Madeline Foundation

    Most recently, Kristina was the Marketing and Digital Strategy Manager at Epworth HealthCare, where she was responsible for branding, advertising, service marketing and fostering a digital marketing culture. Kristina is now working in the education sector, as the Communications and Marketing Manager for one of Melbourne’s top independent co-educational schools. She is excited to be in this role at a time where she can be involved in the digital transformation of schooling.

    Kristina is grateful to have experienced the marketing evolution over the last 10 years where she has had the opportunity to develop and drive the delivery of a digital marketing strategy from the ground up in a large complex health organisation. She is looking forward to doing the same in education, and advocating for collaboration between the health and education sectors.

    Kristina is a co-author of ‘Don’t be an Egghead – Twitter basics for hospitals and health care organisations' alongside Lisa Ramshaw and Belinda Hughes.  

    Parallel to her work Kristina blogs about branding at brandologymama.com and instablogs about her vintage caravan renovation adventures @lovingbigbetty.

    Follow on: Twitter: @kristweetina

  • David Grayson FRACS

    David Grayson FRACS
    Clinical Director, Otolaryngology Head & Neck Surgery, Waitemata DHB

    David is the Clinical Director of Otolaryngology Head & Neck Surgery at North Shore Hospital, Waitemata DHB in Auckland, NZ. He is also WDHB’s Clinical Lead for Patient Safety & Patient Experience. David has a strong interest in systems approaches for safer care as well as the use of social media to enhance patient experience.

    Follow on: Twitter: @sasanof

  • Michael Greco

    Michael Greco
    Chief Executive, Patient Opinion Australia

    A/Prof Michael Greco is one of the founding Directors and Chief Executive of Patient Opinion Australia which is a not-for-profit website where the public can publish their experiences of local health services.  The site exists to help improve health services by enabling open and transparent dialogue between patient and health service providers.

    Michael is a Director on a number of Boards including CheckUP Australia (formerly General Practice Queensland), Health Leaders Australia, and Change Day Australia. His academic background focused on healthcare, evaluation and clinical pastoral education, and includes a PhD in medical education, a post-graduate teacher qualification, and a Bachelor of Theology. He holds a professorial post at the School of Medicine, Griffith University (Qld), and is an honorary senior research fellow at the School of Medicine, University of Exeter (UK). 

    He has a passion for involving consumers in the safety and quality of organisations, loves his cricket, and once thought about being a professional surfer.

    Follow on: Twitter: @CEO_POAustralia

  • Dean Hewson

    Dean Hewson
    Digital Communications Coordinator, Consumers Health Forum of Australia

    Dean has broad experience in communications, digital development and design. He is relatively new to the health field, after long experience working in the sustainability sector and as a freelance digital specialist. He has built and run websites from e-commerce to hospitality, and developed the communities around them. His Industrial Design background adds an understanding of user centred design and how to communicate with people as part of a process with multiple touchpoints and varied stakeholder goals.

    As the Digital Communications Coordinator at the Consumers Health Forum of Australia, he is responsible for social media, email communications, multiple websites and helping shape digital strategy.

    Follow on: Twitter: @deanhewson


  • Dr Eric Levi

    Dr Eric Levi
    Otolaryngologist Ear, Nose and Throat Surgeon

    Eric is an Otolaryngologist Ear, Nose and Throat Surgeon who is a natural born procrastinator. He is immensely fascinated by the way social media has changed the face of health care. When he is not tweeting or blogging, he is happy seeing and operating on patients.

    Follow on: Twitter: @DrEricLevi


  • Dr Cian McDermott

    Dr Cian McDermott
    Emergency Medicine physician


    Dr Cian McDermott works as a Emergency Medicine consultant in University Hospital Geelong in Victoria, Australia.

    He completed his medical degree and his specialist training in Emergency Medicine in Trinity College Dublin, Ireland before relocating to Australia.

    Cian is the Social Media editor for the International Journal of Emergency Medicine, intjem.springeropen.com.

    He sits on the organising team for #dasSMACC in Berlin, the world’s leading and most innovative medical education and Social Media academic event, smacc.net.au.

    Cian is also a founding member of EMUGS.org in Australia, a non-profit organisation that promotes the use of point-of-care ultrasound in Emergency Medicine.

    Cian is most interested in medical education via Personal Learning Networks and the meteroric rise of #FOAMed (Free Open Access Medical Education) via social media platforms.


    Follow on: Twitter: @cianmcdermott


  • Greg Meyer

    Greg Meyer
    Manager, Communication & Advocacy Department, Royal Australasian College of Surgeons (RACS)

    Greg has over 20 years’ experience as a senior communications professional, five of those specialising in health sector media, communications, marketing, stakeholder engagement and advocacy. He has also enjoyed a successful media career over more than a decade as a print and electronic journalist, news director, acting chief of staff, breakfast radio announcer and magazine editor with organisations such as television networks 10 and 7 and radio networks Austereo, Australian Radio Network (ARN) and Triple M.

    With formal graduate and postgraduate qualifications in journalism, public relations, marketing and communications management, Greg has extensive experience in managing large corporate communications divisions in both public and private sector organisations. He joined the Royal Australasian College of Surgeons in May 2014 following a similar role with the College of Physicians in Sydney and an earlier role heading up media and communications for the Department of Health in South Australia.

    Greg has served in general manager and executive director roles for ASX 200 listed companies, while playing in rock bands and kicking off his career as an assistant winemaker in the Barossa Valley.

    Follow on: Twitter: @RACSurgeons

  • Nicole Newton

    Nicole Newton
    Royal Australasian College of Surgeons (RACS)

    Nicole Newton has been involved in communication, public relations, journalism, issues management and crisis preparedness for 30 years. She now specialises in the healthcare sector, providing ongoing advice to Australia’s health regulators and the Royal Australasian College of Surgeons (RACS). She provided strategic communications support to the RACS Expert Advisory Group on discrimination, bullying and sexual harassment, developed RACS’ campaign, Let’s Operate With Respect and is leading the communications strategy to support long term cultural change in the surgical profession. She has worked in the corporate and philanthropic sectors and specialises in communications, issues management, media relations and stakeholder engagement. 

    Follow on: Twitter: @RACSurgeons

  • Simon Pase

    Simon Pase
    (Acting) Department Head, The Royal Children's Hospital Creative Studio

    Simon Pase has worked as a video producer at The Royal Children’s Hospital for the past 8 years where he and his colleagues are often tasked with communicating complex ideas and themes into simple and persuasive messages. His background in television production and advertising copywriting, and scholarly interest in documentary film, has led to a preoccupation with the role of story and emotion in communication. This is never more relevant than in health, where human science is often in conflict with our most human needs. Simon and the team at RCH have presented internationally on the role of video storytelling in health, and have received numerous awards for their work. 

    Follow on: Twitter: @SimonPase


  • Lisa Ramshaw

    Lisa Ramshaw
    CEO of Navigate Communication

    Lisa Ramshaw, CEO of Navigate Communications is a true healthcare communications and social media strategy expert.  With more than 25 years’ experience in the communications and marketing fields in Australia, the UK and the US, she is passionate about the benefits social media can provide to healthcare organisations.

    She has directed healthcare communications and marketing campaigns and won awards for her social media campaigns at the Australian Private Hospitals Association. She became a Silver Fellow of the Mayo Clinic's Social Media Network in 2014 and a Gold Fellow in 2015. She is a member of the Mayo Clinic Social Media Network’s External Advisory Board and speaks at conferences on social media in healthcare. 

    Follow on: Twitter: @Lisa_Ramshaw

  • Lucio Ribeiro

    Lucio Ribeiro
    Partner and Head of Strategy, Delivery at Online Circle Digital

    Lucio is a speaker, TV and Magazine commentator, podcaster, course instructor at GA and the lead strategist of Australian digital agency www.theonlinecircle.com

    With over 20 years of marketing experience, he's worked for McCann-Erikson, LoweLintas, MRM (McCann Relationship Marketing) and Ogilvy.

    In 2007 he founded Online Circle Digital, one of the first Australian agencies focused on digital direct response, performance and Social Media. During these years Lucio and his team have worked with some of world's largest brands, Australian companies and Health industry.

    Some professional achievements:

    • (2008) 30 Most Influential Online Marketing in AU (MarketingMag and BandT)
    • (2009) World’s 6th Most Trusted SEO by Internet Business Mag
    • (2009) Global Internet Marketing Influencers by MarketingToday
    • (2010) Top 100 Most Influential Online Marketers in the World by MarketingToday
    • (2012/13/14) Judge AME

    Follow on: Twitter: @lucio_ribeiro

  • Anita Rivera

    Anita Rivera
    National Director Communications, Australian Health Practitioner Regulation Agency (AHPRA)

    Anita is the National Director Communications at the Australian Health Practitioner Regulation Agency (AHPRA). She provides strategic advice and manages all internal and external communications for AHPRA and the 14 National Boards who regulate Australia’s 670,000 registered health practitioners.

    Prior to working at AHPRA, she ran a successful communications consultancy and worked as an account director at a public relations agency, helping local and global brands improve how they engage with the community.

    Anita is an avid collector of useless objects and is currently training for her first marathon. 

    Follow on: Twitter: @AHPRA

  • Sophie Scott

    Sophie Scott
    National Medical Reporter ABC, Author and Presenter

    Sophie is an award winning journalist and presenter, with a special interest in medical research and patient safety.

    She has written two books, Live a Longer life and Roadtesting Happiness.

    Her popular blog on health and happiness at www.sophiescott.com.au has featured on ABC online, Mamamia and http://psychcentral.com.

    Follow on: Twitter: @sophiescott2

  • Dr Joseph Sgroi

    Dr Joseph Sgroi
    Obstetrician, Gynaecologist and Fertility Specialist

    Dr Joseph Sgroi is an obstetrician, gynaecologist and fertility specialist at Epworth Freemasons Hospital, The Royal Women’s Hospital and Melbourne IVF.

    Joseph is a Councillor for The Royal Australian and New Zealand College of Obstetricians and Gynaecologists; helping shape health policy in the area of women's health.

    He is a former Board Member and Director of The Australian Medical Association and was the media spokesperson for issues relating to general health policy and junior doctor training and wellbeing.

    Currently he serves as the Medical Director for Clinic to Cloud (www.clinictocloud.com) an electronic medical record that aims to improve connectivity between health professions and their patients.

    A keen advocate for the improvement of health, he regularly provides statements to main stream and social media.

    It is Joseph’s belief that an informed patient empowers them to make better health choices; and in the area of childbirth, serves to make it a truly positive experience.  

    Follow on: Twitter: @DrJosephSgroi


  • Dr Nick van Terheyden

    Dr Nick van Terheyden
    Chief Medical Officer, NTT DATA Services Healthcare & Life Sciences

    Dr Nick van Terheyden is the Chief Medical Officer for Dell’s Healthcare & Life Sciences (HCLS) business where he is responsible for providing strategic insight to help Dell advance its support of healthcare organisations, medical professionals and patients through information-enabled healthcare. He helps Dell’s global healthcare customers develop a strategy and apply technology to achieve an IT environment that is interconnected, efficient and patient-focused.

    Follow on: Twitter: @drnic1

  • Hugh Stephens

    Hugh Stephens
    Director, Dialogue Group

    Hugh has been interested in the intersection between healthcare and social media for some years now, both as a researcher and in its ability to change the way that we provide healthcare. Hugh once attempted to study medicine, but fell in love with professional communications and became side-tracked into technology.

    For 6 years now, Hugh has worked on the External Advisory Board of the Mayo Clinic’s Center for Social Media based in the USA, encouraging health organisations and professionals worldwide to embrace social media technologies. Hugh is currently working with a startup aiming to use technology to improve the way that patients and GP’s communicate. Previously, he spent 4 years as the Director of Dialogue Consulting, advising government, not-for-profit and healthcare clients.

    Follow on: Twitter: @hughstephens


  • Dr Farris Timimi

    Dr Farris Timimi
    Medical Director, Mayo Clinic Social Media Network

    Farris Timimi, MD, is an Assistant Professor of Medicine at the Mayo Clinic College of Medicine, and a Consultant in Cardiovascular Diseases and Internal Medicine at the Mayo Clinic. He serves as Medical Director for the Mayo Clinic Center for Social Media. He also serves as the Cardiology Physician Education Coordinator for the Internal Medicine Residency and as the Program Director for the Advanced Heart Failure and Transplant Fellowship Program. In addition, Dr. Timimi is the physician lead for the Division of Cardiovascular Disease One Voice initiative, as well as the institutional lead for patient-family advisory councils.

    Dr. Timimi received his bachelor's and medical degrees from East Tennessee State University. He completed his internship and residency in Internal Medicine at Washington University in St. Louis, Missouri; his fellowship in Cardiovascular Medicine and Interventional Cardiology at Brigham and Women's Hospital, Harvard Medical School; and a separate fellowship in Interventional Vascular Radiology, Vascular Medicine, and Vascular Ultrasound at Mayo Clinic.

    Follow on: Twitter: @FarrisTimimi

  • Allie Wilson

    Allie Wilson
    Author of What I Wish I Knew About Nursing, Creator/Manager of Facebook Community What I Wish I Knew About Nursing

    Allie Wilson RN, qualified at St Mary’s Hospital, London where she worked for about 10 years in Accident and Emergency and, as is sadly all too common, burnt out. She emigrated to Australia and began raising a young family but her strong emotional connection to the profession led Allie to write her #1 Amazon bestselling book, What I Wish I knew about Nursing. She now runs a facebook page of the same name where she inspires, helps, laughs and cries with a global community of over 60,000 nurses. To help others avoid the traumatic burnout she went through, Allie launched an online magazine Wellbeing for Nurses and runs an online Happy Healthy Nurse course.

    Follow on: Twitter: @AllieWilsonRN


  • Dr Ash Witt

    Dr Ash Witt

    Dr Ash Witt is an Australian doctor, conducting her Basic Physician Trainee at Western Health, Melbourne. Ash is a public advocate for doctors’ mental health and medical workplace dignity, having co-founded the twitter hashtag movements #MH4Docs and #bullyfreehospital. Ash is also an advocate for women in medicine and end of life care. Her 2015 articles “It’s not lady doctor, it’s doctor” and “The day I meet you in the emergency department will be the worst day of your life” received international attention. Ash hopes to specialise in geriatrics and palliative care. 

    Follow on: Twitter: @dr_ashwitt

  • Dr Henry Woo

    Dr Henry Woo
    Professor of Surgery, Sydney Medical School

    Henry Woo is a urological surgeon who has embraced social media. He believes senior doctors must provide leadership in SoMe to assist their colleagues and juniors navigate through what has only until relatively recently been a guideline-free and mentorship-free zone. He is also an Professor of Surgery at the University of Sydney. He is a member of the American Urological Associations’ Social Media Workgroup and was a co-author of the recent European Association of Urology social media guidelines. He is the founder and coordinator of the International Urology Journal Club on Twitter and actively blogs on ‘Surgical Opinion’. 

    Follow on: Twitter: @drhwoo