Program

The first ever international Healthcare and Social Media Summit presented by Mayo Clinic hosted a wide range of topics and speakers. We thank our speakers and sponsors for their involvement. 

Any speakers who have provided consent to share their presentations, have been uploaded within their session/s below. 

8:00 AM to 5:00 PM

Registration open

9:00 AM to 9:10 AM

Summit Welcome

Lisa Ramshaw, MCCSM Silver Fellow and External Advisory Board Member, Director, Communications & Marketing, APHA 
Twitter: @Lisa_Ramshaw

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Lisa Ramshaw

9:10 AM to 9:40 AM

Plenary Session 1: Opening Keynote Address - The history and future of social media in healthcare

Lee Aase, MCCSM
Twitter: @LeeAase

Dr Farris Timimi, MCCSM
Twitter: @FarrisTimimi

View presentation 

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In 2010, Mayo Clinic created a first-of-its-kind Center for Social Media (MCCSM) to promote safe and effective application of social and digital tools to promote health, fight disease and improve healthcare. In the opening Keynote, MCCSM Director Lee Aase and Medical Director Farris Timimi, M.D. will describe Mayo's catalytic vision for helping colleagues around the world through its Social Media Health Network (SMHN). They’ll share concrete examples of successful implementation. Finally, they'll introduce new SMHN resources to accelerate adoption of social and digital strategies.

Read More:
Dr Farris Timimi | Lee Aase

9:40 AM to 10:40 AM

Plenary Session 2: Keynote Address - How 140 characters have changed healthcare

Dr Wendy Sue Swanson, MCCSM Platinum Fellow, Seattle Childrens Hospital
Twitter: @SeattleMamaDoc

Proudly sponsored by Dell

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Online search, retail-based health consumerisation, and novel digital solutions change not only patient experience but physician and hospital responsibility. Social media provides a connection for patients and families as well as listening tools previously unavailable. Dr Swanson will share experiences, research and ideas for forging a new path in health communication – one that connects patients with their care team via digital tools. 

Read More:
Dr Wendy Sue Swanson | Dell

10:40 AM to 10:50 AM

Group Photo

Boulevard Auditorium

10:50 AM to 11:10 AM

Morning Tea

11:10 AM to 11:55 AM

Plenary Session 3: It's a Small (Social) World

Cynthia Floyd Manley, MCCSM External Advisory Board Member, Director of Strategic Marketing at Vanderbilt University Medical Center
Twitter: @cynthiamanley

Marie Ennis-O'Connor, Social Media Consultant, Health blogger, Stanford MedX ePatient Scholar
Twitter: @JBBC

Shigeo Uehara, CEO, Advanced Healthcare Solutions
Twitter: @s_uehara

View presentation

David Grayson, Department Head, Otolaryngology Head & Neck Surgery, Counties Manukau Health
Twitter: @sasanof

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Increasing use of social media by those in healthcare makes the world a small place indeed. Information sharing around the globe is now possible in ways only dreamed of a decade ago. Panellists in this session will provide an overview of key social media trends in health care in their home countries.

Read More:
Cynthia Floyd Manley | David Grayson | Marie Ennis-O'Connor | Shigeo Uehara

11:55 AM to 12:40 PM

Plenary Session 4: Managing your online reputation

Ed Bennett, MCCSM Platinum Fellow, University of Maryland Medical System
Twitter: @EdBennett

Dr Farris Timimi, MCCSM
Twitter: @FarrisTimimi

Dr Henry Woo, Associate Professor of Surgery, Sydney Medical School
Twitter: @DrHWoo

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Social media platforms provide the benefit of networking with colleagues not just in the same city or state, but around the world. But how do you manage your reputation online in this era of an all-knowing Google? What about the reputation of your healthcare organisation or facility? How do you monitor the reputation of your brand on the internet? And how can you use feedback to help your facility grow? Can social media help you manage a reputation? Answers to these and other questions will be provided by our expert panel.

Read More:
Dr Farris Timimi | Dr Henry Woo | Ed Bennett

12:40 PM to 1:30 PM

Lunch

1:30 PM to 3:15 PM

Concurrent Session 1A: The importance of social media for continuing education for Clinicians

B1 - Boulevard Level

Dr Farris Timimi, MCCSM
Twitter: @FarrisTimimi

Dr Wendy Sue Swanson, MCCSM Platinum Fellow, Seattle Childrens Hospital
Twitter: @SeattleMamaDoc

Dr Christian Sinclair, MCCSM External Advisory Board Member
Twitter: @ctsinclair

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Social media engagement may feel like just one more thing already-overworked clinicians don’t have time to do. And with the multiplication of evidence-based guidelines as well as scores of relevant journal articles published every week, staying current is borderline impossible. In this panel, four physicians will describe how they’ve made room for social media in their practices, and the benefits they’ve realised.

Read More:
Dr Christian Sinclair | Dr Farris Timimi | Dr Wendy Sue Swanson

1:30 PM to 3:15 PM

Concurrent Session 1B: Exceeding your social media marketing objectives: Which tool to use?

Boulevard Auditorium - Boulevard Level

Cynthia Floyd Manley, MCCSM External Advisory Board Member, Director of Strategic Marketing at Vanderbilt University Medical Center

Twitter: @cynthiamanley

Lisa Ramshaw, MCCSM Silver Fellow and EAB Member, Director, Communications & Marketing, APHA
Twitter: @Lisa_Ramshaw

View presentation

Claire Hewitt, Social Media Manager, St Vincent's Private Hospital Melbourne
Twitter: @ClaireyHewitt @SVPHMelb

View presentation

Kerrie Noonan, The Groundswell Project
Twitter: @KezNoo @groundswellaus

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Facebook, Twitter, blogs and video are four big tools in every healthcare marketer’s toolbox. This session will explore how to get the most from these tools for your facility or organisation and will look at the pros and cons of each in healthcare marketing. 

Read More:
Claire Hewitt | Cynthia Floyd Manley | Kerrie Noonan | Lisa Ramshaw

1:30 PM to 3:15 PM

Concurrent Session 1C: Online and social communities in healthcare

B2 - Boulevard Level

Ed Bennett,  MCCSM Platinum Fellow, University of Maryland Medical System
Twitter: @EdBennett

Marie Ennis-O'Connor, Social Media Consultant, Health blogger, Stanford MedX ePatient Scholar
Twitter: @JBBC

View presentation

Ian Stewart, National Manager, Digital & Creative Services, National Stroke Foundation 

View presentation

Dr Sue Page, GP, Deputy Chair of the National Rural faculty of the RACGP and Clinical Lead for Education
Twitter: @NoGreatMischief

View presentation

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Patients, clinicians and health care organisations are all seeing the increasing benefits of belonging to online communities. The four members of our panel all use online communities in different ways and will offer delegates their perspectives of the importance of participating in these media.

Read More:
Dr Sue Page | Ed Bennett | Ian Stewart | Marie Ennis-O'Connor

3:15 PM to 3:45 PM

Afternoon Tea

3:45 PM to 5:00 PM

Plenary Session 5: Who owns your Big Data?

Deborah Lupton, Centenary Research Professor, News & Media Research Centre,
Faculty of Arts & Design, University of Canberra

Dr Steve Hambleton, MBBS FAMA FRACGP (hon) GAICD - NEHTA Chair
Twitter: @stevejhambleton

View presentation

Richard Royle, Executive Director, UnitingCare Health

View presentation

Leanne Wells, CEO, Consumer Health Forum
Twitter: @LeanneWells63

View presentation

Susi Tegen, Chief Executive, Medical Technology Association of Australia (MTAA)

View presentation

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We’re undergoing incredible worldwide advancements in healthcare treatment, patient management, and evidence-based delivery of care. This is due, in part, to new ways of accessing and analysing patient data collected through digital platforms.

Undeniably, access to data is critical for healthcare providers, clinical research and the pharmaceutical industry. But new players are starting to gather new data, manage and mediate this information, and use existing data in new ways. Examples include:

  • the Australian Government’s Personally Controlled Electronic Health Record (with similar initiatives occurring internationally), 
  • health insurance wellness incentive programs,
  • new medical devices; or
  • application/device manufacturers such as Apple and Google. 


Alongside reports of data breaches and inappropriate use of collected information, from health organisations and the general digital environment, patients are beginning to question: who should have access to their data and will it be used for good?

Read More:
Deborah Lupton | Dr Steve Hambleton | Leanne Wells | Richard Royle | Susi Tegen

5:30 PM to 7:00 PM

Social Media Short Film Festival

Fed up with boring long-winded PowerPoint presentations? Join us for drinks, nibbles and networking at our inaugural Social Media in Healthcare Short Film Festival. We will showcase novel and innovative applications of social media in healthcare organisations and invite professionals to share their creative work with the wider community.

Location: Boulevard Auditorium, Boulevard Level, Brisbane Convention & Exhibition Centre

8:00 AM to 4:30 PM

Registration open

9:00 AM to 9:45 AM

Plenary Session 6: Don't give Social to Gavin....

Simon Trilsbach, Vice President, APAC, Hootsuite
Twitter: @simontrilsbach

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Social Media has grown up and demonstrated its value across the Enterprise, but some still need convincing. The applications for Social have become diverse, involving new stakeholders, provoking more opinions and producing additional complexity. Let's look at why Social Media is now just too important for just Gavin.

Read More:
Simon Trilsbach

9:45 AM to 10:45 AM

Plenary Session 7: Putting social media to work for your brand

Lee Aase, MCCSM
Twitter: @LeeAase

Dr Wendy Sue Swanson, MCCSM Platinum Fellow, Seattle Childrens Hospital
Twitter: @SeattleMamaDoc

Kristina Garla, Digital Manager, Epworth HealthCare
Twitter: @kristweetina

View presentation

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Whether you want to build the profile of your hospital, your surgery, your organisation or yourself, this session allows delegates to learn from three of the best at healthcare marketing. Lee Aase of Mayo Clinic will share his brand building journey from the early days of social media. Kristina Garla of Epworth HealthCare in Melbourne will show you that there isn’t just one way for a hospital to build a brand and Dr Wendy Sue Swanson will share her experience of building one of the strongest personal online brands in US healthcare.

Read More:
Dr Wendy Sue Swanson | Kristina Garla | Lee Aase

10:45 AM to 11:15 AM

Morning Tea

11:15 AM to 12:15 PM

Plenary Session 8: Finding a voice in a social world: A patient's journey

Jen Morris, Patient Advocate
Twitter: @jenwords

Deborah Warrington-Love, Patient Advocate

Russell McGowan, Patient Advocate

View presentation

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Join these advocates as they share their journeys through medical diagnosis to find connectivity with others like them. Hear about the power of social media for patients, first-hand.

Read More:
Deborah Warrington-Love | Jen Morris | Russell McGowan

12:15 PM to 1:15 PM

Lunch

1:15 PM to 2:30 PM

Concurrent Session 2A: Managing a crisis in a social world

B1 - Boulevard Level

Belinda Hughes, Manager, Marketing & Communications, Royal Brisbane & Women's Hospital
Twitter: @belahug

View presentation

Cynthia Floyd Manley, MCCSM External Advisory Board Member, Director of Strategic Marketing at Vanderbilt University Medical Center
Twitter: @cynthiamanley

Lisa Ramshaw, MCCSM Silver Fellow and External Advisory Board Member, Director, Communications & Marketing, APHA 
Twitter: @Lisa_Ramshaw

View presentation

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In today’s 24/7 news obsessed world, crises need to be managed differently to old traditional ways, or do they?? How can healthcare professionals manage the fall-out of a crisis through social media? And what happens when social media causes the crisis to begin with? Join our panellists for a lively look at social media disaster management.

Read More:
Belinda Hughes | Cynthia Floyd Manley | Lisa Ramshaw

1:15 PM to 2:30 PM

Concurrent Session 2B: How and why AHPRA regulates social media activity (for practitioners and providers)

Boulevard Auditorium - Boulevard Level

Hugh Stephens, MCCSM External Advisory Board Member, Dialogue Consulting
Twitter: @hughstephens

Chris Robertson, Executive Director, Strategy and Policy, AHPRA

View presentation

Dr Sue Page, GP, Deputy Chair of the National Rural faculty of the RACGP and Clinical Lead for Education
Twitter: @NoGreatMischief

View presentation

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It’s no secret that social media has both risks and benefits. Join us in this session as we explore how social media is regulated in Australia, why it’s regulated, and how regulation might take an empowering role rather than a restricting one. The session brings together representatives from Australia’s health regulator (AHPRA), and a health practitioner with broad experience in regulatory research. Be sure to bring questions to explore how we establish ‘common boundaries’ across health professionals!

Read More:
Chris Robertson | Dr Sue Page | Hugh Stephens

1:15 PM to 2:30 PM

Concurrent Session 2C: Overcoming time & space: using social to connect Indigenous communities

B2 - Boulevard Level

Karina Hogan, Institute for Urban Indigenous Health and Deadly Choices
Twitter: @DeadlyChoices

Summer May Finlay
Twitter: @OnTopicAus

View presentation

Luke Pearson, Founding Director, IndigenousX
Twitter: @lukelpearson

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Social media platforms are helping many in the healthcare space connect with indigenous communities around Australia. This session will provide a number of case studies for delegates and examples of best practice.

Read More:
Karina Hogan | Luke Pearson | Summer May Finlay

2:30 PM to 3:00 PM

Afternoon Tea

3:00 PM to 3:10 PM

Plenary Session 9: SMHN Membership: continuing the conversations after #MayoInOz

Lee Aase, MCCSM
Twitter: @LeeAase

Lisa Ramshaw
Twitter: @Lisa_Ramshaw

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As a delegate of the Healthcare and Social Media Summit, you will receive automatic membership of the Mayo Clinic Social Media Health Network for the next 12 months! What’s so great about that? You can now access learning modules, enjoy free monthly webinars, read thought leader blogposts, post questions to the community, respond to questions, read curated news from our @MayoSMHN Twitter feed, and more. In this brief presentation, Lee Aase & Lisa Ramshaw will show you how to stay connected with your new community.

Read More:
Lee Aase | Lisa Ramshaw

3:10 PM to 4:10 PM

Plenary Session 10: Closing Keynote - Only connect! How to win followers and influence people using social media

Marie Ennis-O'Connor, Social Media Consultant, Health blogger, Stanford MedX ePatient Scholar
Twitter: @JBBC

View presentation

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People will forget what you said, people will forget what you did, but people will never forget how you made them feel” - Maya Angelou.
 
Social media exists at the intersection of humanity and technology. Behind every click, every follow, like, and subscriber on social media is a living, breathing, human being. This fact can easily become lost in our drive to build follower numbers. Counting followers isn’t what counts. You need to know how to connect and engage with your followers in ways that build trust, credibility and influence - which in turn increases your social media ROI.  Although the internet did not exist when Dale Carnegie wrote his classic book How to Win Friends and Influence People, his principles are just as relevant for a Digital Age. In this keynote presentation, Marie Ennis-O’Connor will show how social media is as much about sociology and psychology as technology, and how adopting Carnegie’s principles, can help you win more followers and build digital influence.

Read More:
Marie Ennis-O'Connor

4:10 PM to 4:20 PM

Summit Closing Remarks

Lee Aase, MCCSM
Twitter: @LeeAase

8:00 AM to 5:00 PM

Social Media Residency

Click here for details

Location: Podium Room 4, Rydges Southbank Brisbane, 9 Glenelg Street, South Brisbane